Online lotto is gaining momentum in Finland, and recent developments in the iGaming space suggest that 2025 might be the year it finally breaks into the mainstream. One of the most exciting initiatives helping to push this forward is the newly announced cooperation between UudetBonus and SoftSwiss. This partnership could change the way Finnish players engage with digital lottery games and enhance the visibility of legal, safe, and rewarding online lotto platforms.
A Strategic Move for Finnish Players
As the demand for innovative and engaging gambling experiences grows in Finland, players are looking beyond traditional casino games. Online lotto, with its simplicity and strong entertainment value, is stepping up as a serious contender. However, despite its potential, it hasn’t yet reached the same level of popularity as slots, sports betting, or table games.
That might be about to change.
By teaming up with SoftSwiss—one of the most trusted software providers in the global iGaming industry—UudetBonus is positioning itself as a leading voice in bringing attention to online lotto games that are both fair and entertaining. SoftSwiss is known for its powerful platform solutions, flexible integrations, and commitment to responsible gaming, which aligns closely with the values promoted by UudetBonus.
Why SoftSwiss Matters
SoftSwiss is no stranger to innovation. The company has long been a pioneer in cryptocurrency gaming and secure software development for casinos and sportsbooks. Now, with the growth of online lotto, they are turning their attention to this exciting vertical. SoftSwiss offers a white-label solution for lotto games that combines user-friendly interfaces with strong backend analytics and robust security features.
Their system is also designed for seamless localization—a crucial factor in targeting Finnish players, who have specific preferences and expectations when it comes to user experience, language support, and payout transparency.
UudetBonus: Finland’s Trusted Casino Guide
UudetBonus is one of Finland’s top-rated casino comparison websites, helping players navigate the world of online gambling with confidence and clarity. Operated by BonusMediaGroup LTD (license 129295), UudetBonus offers comprehensive guides, reviews, and expert advice on finding the best online casinos and current promotions.
The site’s content is authored by Antti Korhonen, a respected voice in the Finnish iGaming community. With a deep understanding of what Finnish players want, Korhonen ensures that all reviews are unbiased, thoroughly researched, and regularly updated.
By visiting UudetBonus.com, users can access exclusive bonuses, read honest opinions, and explore new and licensed gambling platforms in Finland. This new initiative with SoftSwiss is a clear signal that UudetBonus isn’t just following trends—they’re shaping them.
Making Online Lotto More Accessible
In our opinion, accessibility is one of the biggest barriers facing online lotto in Finland. While many players are aware of national lotto games like Veikkaus, they may not realize that international online lotto platforms offer better odds, larger jackpots, and more engaging features. That’s where UudetBonus and SoftSwiss come in.
By leveraging SoftSwiss’ advanced technology, UudetBonus plans to highlight trustworthy lotto operators who are licensed and reliable, ensuring that players know exactly where to go and what to expect. This is especially important in a market where responsible gaming and data protection are taken seriously.
What Finnish Players Can Expect
With this collaboration, we expect to see more detailed lotto reviews, comparisons of international lotto providers, and educational content explaining how online lotto works. Finnish users will benefit from:
- Transparent breakdowns of odds and game mechanics
- Guidance on how to claim winnings
- Information on welcome bonuses for lotto games
- Security tips and responsible gaming tools
The Finnish iGaming scene is already highly developed, but the addition of online lotto could add a new layer of diversity for players who enjoy casual, luck-based entertainment.
Looking Ahead
This cooperation between UudetBonus and SoftSwiss could not have come at a better time. As regulators and developers work to provide safer, more exciting options for online gambling in Finland, partnerships like this one show that innovation and transparency go hand in hand.
We believe that by educating users, offering real value, and keeping trust at the forefront, UudetBonus and SoftSwiss have what it takes to put online lotto on the map in Finland.